Why Under Armour's app strategy failed - Modern Retail
Under Armour's MyFitnessPal Hit by Data Breach, 150 Million Users Affected
How Under Armour is using technology to help consumers during the pandemic - Baltimore Business Journal
Under Armour Turns Ambitions to Electronic Apparel, Monitoring Apps - WSJ
For Under Armour, connected fitness a rare bright spot amid digital, e-commerce issues | ZDNET
Under Armour may be evolving into a fitness technology company – Baltimore Sun
Under Armour, Adidas settle digital fitness lawsuit - Austin Business Journal
MyFitnessPal and Endomodo fitness apps bought by Under Armour | Apps | The Guardian
Under Armour's MyFitnessPal And Endomondo Are Now Combined
New Under Armour focus: fitness apps
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
Under Armour teams up with Residence Inn on digital running routes for guests – Baltimore Sun
Under Armour: Shop the store's Semi-Annual Sale to achieve your 2021 goals
Under Armour Performance Center powered by FX Fitness
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Under Armour: Playing the Digital Game - Technology and Operations Management
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
Under Armour Performance Center powered by FX Fitness
Running with data: Under Armour creates immersive, digital customer experience | CIO
Under Armour Is Working With IBM Watson And HTC To Build An Impressive Digital Fitness Platform
Under Armour links purchase recommendations to fitness data - RetailWire
Under Armour Transforms into World's Largest Digital Fitness Brand
Under Armour Launches Ecosystem of Connected Fitness Products
