Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics, Olympic games
Vintage Reebok Dan vs Dave | eBay
Dan and Dave & The $30 Million Campaign
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
The Trials of Dan and Dave - 99% Invisible
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
The Trials of Dan and Dave - 99% Invisible
2 Pins Vintage 'Dan' & 'Dave" Reebok shoes Pin Buttons | eBay
I Love The 90's - Who remembers the Dan vs. Dave Reebok...
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/MB2TEIWJHRMMZBIYTBACOBEE3A.jpg "Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald")
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Where are they now: Dan and Dave - Sports Illustrated
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
Dave Johnson | Premiere Speakers Bureau
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
