Nike's 'connected jersey' aims to put NBA fans front and center
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18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Adidas won't pursue extension to its NBA apparel deal - ESPN
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Are NBA Jersey Sponsorships Worth It? - by Joe Pompliano
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LeBron James' 18-year-old son Bronny signs Nike endorsement deal | The Japan Times
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NBA signs 8-year apparel deal with Nike - ESPN
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Photos: NBA teams unveiling new Nike uniforms for 2017-18 season
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